Faith Popcorn: The Home Of Tomorrow
Founder and CEO, Faith Popcorn's BrainReserve; Best-selling author and consumer trend expert
'With the concept of home being drastically reinvented, how and where will we be living tomorrow?' #Cocooning
I have followed and been fascinated by the work of Faith Popcorn and her Brainsreserve team, the futurist marketing consultancy she established in 1974, since my agency days in the late 90s, early 00's. Working in new business, we worked with several external Brand Futures teams, but Faith Popcorn's open and honest dialogue as a futurist was what really appealed. Introduced to her thinking via her best-selling book The Popcorn Report, it ignited my appetite for her ideas on the future and how as humans and society we would behave. The book was followed by Clicking, EVEolution, Dictionary of the Future, and soon to be released, Popcorn Report 2020: A Leap of Faith. As the years have passed, so many of these trend predictions have come true. At the time, things you never thought a possibility, but now an everyday norm.
Named by The New York Times as 'The Trend Oracle,' and by Fortune Magazine as 'The Nostradamus of Marketing,' she is recognised as America’s foremost Trend expert and is a trusted advisor to the CEOs of The Fortune 500. With a documented 95% accuracy rate, Faith predicted the demand for four wheel drives, fresh foods, as well as the societal millennial trend of 'Cocooning'. She was the first to forecast the now explosive rise of home delivery, working from home and home shopping, not to mention the rising dominance of social media. Her FutureView, which focuses on how Trends are affecting consumer lifestyles and purchasing behaviour, has been presented to thousands of audiences across the globe.
So what does this have to do with home...
...Faith has just realised a new report: A NEW KIND OF COCOON: MAPPING THE HOME OF TOMORROW. It's downloadable and I have shared below. It's a fascinating read! With the rise of Coronavirus, Faith predicts 'it will be the tipping point of #Cocooning. I, for one, look forward to seeing how homes evolve - think we are set a major rethink of how we live, if these predictions are anything to go by.