A UK based interiors writer, stylist and content creator, with over 15 years freelance experience, I source, develop and place high quality concepts, visual content and copy for editorial home features, creative profiles, specialist maker features, lifestyle and trend stories.
Working with both established brands and emerging talent, I align their needs with my network of exceptional UK and international photographers, in order to create compelling feature content, for world-class publications. I collaborate regularly with editors, book publishers, PR's, architects, interior designers, creative brands and business owners.
Features are published regularly in many prestigious UK titles, including: Homes & Gardens, Livingetc, House & Garden, Elle Decoration, Elle Decoration Country, Country Living, Modern Rustic, Country Homes & Interiors, YOU Magazine, The Telegraph Magazine, Stella, Red, The English Home, Homes & Antiques, 25 Beautiful Homes and many more, including syndication internationally.
BACKGROUND Following successful careers in retail and brand marketing for Marks and Spencer's and Kraft Foods, I headed up new business for a top ten, below-the-line agency, harnessing my passion for working both strategically and creatively. In my early thirties, I swapped the buzz of agency life for the draw of antiques - no formal experience other than a discerning eye and a desire to source and sell what I loved. Work evolved from full time antique buying, to private sourcing and marketing consultancy for other antique dealers. Working with interior magazines, I developed a passion for writing and styling, which has remained my focus for the last 15 years.
APPROACH At the core of my approach is a deep appreciation of the editorial world, a passion for the creative process, a respect for brand values, a love of interiors and an honest, open book style. These elements are considered at every stage, via targeted storytelling, tone of voice, visual energy, feature placement and brand consultancy. Balancing creative and strategic acumen, outcomes are considered and highly targeted. If you are interested in working collaboratively and would like to discuss any projects, please do get in touch.
Many thanks for taking the time to look at my website.